Condos & HOAs Being Compensated by Cable Operators for Exclusive Marketing Rights
Has Your Cable Provider Offered to Pay a Lump-Sum Fee for Exclusive Marketing or Access Rights?
Many of my clients have been approached by cable operators with a request for an access agreement or marketing agreement. Many times these are exclusive agreements, although in my recent experience the provider has limited the exclusivity portions to on-site marketing to residents. Many times these agreements contain references to voice, video and data services or simply broadband services, without a specific explanation of what those services entail. Clients are thrilled with the up front lump-sum payment.
Other types of service providers are also offering community associations, especially large community associations, lump-sum "loyalty" payments in connection with a renewal or extension of the contract.
Those payments can mean tens of thousands of dollars added to the association's coffer to pay past-due bills, maintenance projects and other community expenditures. Wow - doesn't that sound wonderful? Who wouldn't want to take advantage of these opportunities? Money, when you were going to renew a contract anyway? Money, just for allowing a company to access your community or to hand out flyers every now and then?
We can thank Milton Friedman for reminding us "there is no such thing as a free lunch". The money isn't free - there are corresponding obligations of the association in these agreements which, if violated or not performed, subject the association to liability for damages.
Here are just a sampling of the issues to consider:
- Term/Length of Agreement: Will this technology change? Will your community be stuck with a provider for what seems like forever when dozens of new companies have entered the market and those have better services for better prices?
- Easement vs. License: An easement is generally a non-revocable interest in land - it is a valuable property right. A license, on the other hand, is revocable and allows use without conveyance of property rights. Does your community have the authority to grant an easement? Over what property exactly?
- Exclusivity: The association is prohibited by law from entering into certain kinds of exclusive contracts.
- Marketing Rights: What exactly does the Association have to do to comply? Does it have to distribute flyers door-to-door by hand? Who's going to do that? Do you have to allow the company to go door-to-door? What about your non-solicitation rules? What about your security?
- Prohibit Unauthorized Use: Most of the bulk-contracts contain a provision requiring the association to prohibit unauthorized use of the service. Let's take cable for example - is the association going to inspect each unit or home and turn on every t.v. to determine whether the resident has access to channels outside his/her subscription agreement? Is the association even permitted to undertake this action?
These and other factors must be taken into consideration before entering into any agreement. If your community is approached with this offer, please consult your attorney.
Thank you everyone for the thoughtful questions and comments regarding SB 1196. I have literally received hundreds of questions and comments over the past week - either through this site or by email. Since many of the questions relate to the same issues, I'd like to share some of the responses.